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Clock Gears

Brand Categories

With our brand categories, you can find the right brand profile for the brand you are looking for. We help you choose the right brand to ensure your success and satisfaction.

Brand categories

Range of Offers

Picture show a table with the SWB Brand-Categories Economical, Professional and Prime.
Choose the Right Brand

How to Choose the Right Brand?

Vintage Bulli VW Bus


Acquiring a watch brand is like the beginning of an exciting journey. Now it's just a matter of choosing the right vehicle for it.


Convertible or Camper?


Or according to the profile of a watch brand: watches made of steel? Golden watches? Diving watches? Younger or older buyer groups? Inexpensive or expensive watch models? In which countries should they be sold? And many other criteria that will determine the success of your newly launched watch brand. Which watch brand you ultimately choose depends on your target markets, your business goals, or simply your personal preferences.


With our consulting package we support you in your decision. Our experts understand your needs and wishes and translate them into the most suitable watch brands, namely those that best suit you and your business and personal goals. This way, you can optimally benefit from the heritage and prospects of your vintage brand.

Entrepreneurs Investors Watch Lovers

Suitable for entrepreneurs, investors and all watch lovers

Your brand is still represented on the second-hand market with numerous watch models. You can benefit from this level of  awareness with a reminiscence of earlier watch models. Revive former icons of your watch brand with neo-vintage watch models. Since your watch brand is still known today, you can tie in to past successes faster and with less effort and re-establish the brand.

Acquiring a Swiss watch brand with history is an investment in the growing secondary market for watches. It offers not only a capital value with growth potential, but also a unique and exclusive lifestyle experience. Diversifying your portfolio in this way is a sustainable investment in the world of unique and inimitable luxury. 

Buy, sell and collect watches from your own historical watch brand. Provide a platform for like-minded watch enthusiasts to trade vintage watches and maintain friendships. Share your hobby with watch stories of your brand with all watch collectors and become part of your own brand story and thus part of Swiss watch history.

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