Vintage Watch Brands
of
Switzerland

Sleeping Vintage Brands

Sleeping or dormant vintage watch brands offer an easier entry into the watch business than newly founded watch brands.

The upward trend in the market for second-hand watches, driven by sustainability, is accelerating the upward trend of lesser-known vintage brands and their watches. What may be a lesser-known watch brand today will be a well-known brand with high recognition value tomorrow. When a dormant brand is revived, its previously forgotten brand history becomes visible and their watches produced in the past come back into the consciousness of the watch lovers. This is a good basis for a successful launch.

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Learn more about if you are an entrepreneur, investor or just a watch lover.

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The Power of the Past

The heritage of your vintage brand will boost your business, driven by the visible past on platforms like eBay or Chrono24 and many watch forums. Some brands enjoy recognition in watch books, through auctions at renowned auction houses or even through their presence in museums.

SWB provides all the necessary information for this, such as the former brand core, the market positioning or the carefully researched and often amazing brand history. In this way, you enable new insights into your old watches and strengthen the image of your brand at the same time. You can provide background information on your brand and offer services for the watches. The life extension of these second-hand watches gives the owners new joy and often they also become customers for your new watches.

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You therefore benefit not only from the primary market for your new retro-style watches but at the same time from the rapidly growing second-hand market and its advantages.

And that's exactly why we call it The Power of the Past, which newly established watch brands don't have.

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