Some brands enjoy recognition in watch books, through auctions at prestigious auction houses or even through their presence in museums. Other watch brands are almost forgotten although by their history they deserve to be recognized as well for a broader audience. The heritage of your vintage brand will boost your business, driven by the visible past on platforms for watches. You are able to tell a story of your historical Swiss watch brand.
SWB provides all available information, such as the former brand core, market positioning and the sometimes difficult to research but often surprisingly exciting brand history. The historical background of these old watches brings new joy to the owners of second-hand watches. As a result, they often become new customers for a reissued former watch model. In this way, you enable new insights into your old watches and strengthen the image of your brand at the same time. You can provide background information on your brand and offer services for the watches. The life extension of these second-hand watches gives the owners new joy and often they also become customers for your new watches.
You therefore benefit not only from the primary market for your new retro-style watches but at the same time from the rapidly growing second-hand market and its advantages.
The Power of the Past is not only beneficial for your company, but also for the environment.